PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence
Pointclear
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” He expands on this by noting, “I would say clearly direct mail does not command the budget it used to.
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