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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. To take that next step, however, your audience needs incentive -- usually a promo code or free gift.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Switch up the type of post you share on your social media. Reach locals through direct mail. Invest in sales management software. Attend networking events.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Inbound Marketing: Search Spending Up—Mobile Search Even More So.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. CRMs can also help identify which content, website landing pages, and direct mails aren’t doing well.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.”

CRM 133
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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. We’ve rounded up some must-have tools to automate lead generation across the following categories. You can handle email tracking, scheduling, or mail merge campaigns from one dashboard. SalesHandy.

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The SaaS Playbook for Moving Up-Market

Sales Hacker

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. This is why most SaaS companies eventually move up-market and start focusing on bigger deals. Foundations for moving up-market.