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Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails

Tenbound

Segment your prospect list based on specific criteria and tailor your language and content to each segment. Personalization shows that you’ve done your research and increases the likelihood of engagement and response. Connect with your prospects on LinkedIn or follow them on Twitter.

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2 Must-Read Sales Engagement Trends for 2019

SalesLoft

I’m going to distill all of that data down to the two sales engagement trends that I think everyone needs to pay the most attention to in 2019. As sales leaders, how are we measuring the impact of sales engagement? When a phone was the only method to connect with prospects, volume was THE metric.

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