Sun.Feb 12, 2017

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3 Content Marketing Steps to Achieve Dominant Brand Preference

SBI Growth

Today’s show will demonstrate how to earn brand preference by satisfying the information needs of your target prospects. Our guest today is Rick Medina, the head of sales channel marketing at Intuit. To follow along, download our 10th annual workbook, How to Make.

Workbooks 142
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Choice: The Key Ingredient In Your Incentive Program

Sales and Marketing Management

Issue Date: 2017-02-13. Author: Craig DeWolf. Teaser: People like to be in charge of their own decisions. That holds true in the programs designed to motivate their work performance as much as anywhere else. People like to be in charge of their own decisions. That holds true in the programs designed to motivate their work performance as much as anywhere else.

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#heykeenan Take 29, The Patriots, Mentors, and Selling a New Product

A Sales Guy

It’s been awhile, but #heykeenan is back. In this episode, I talk about the Patriots, Red Bull, mentoring and how to sell a product that impacts someone’s every day. I go a little bit of a rant in this one. I get this sales question too much, and it’s killing the industry of sales. Do you have a sales question? Hit me up on Twitter, Facebook, Instagram or in the comments below with hashtag #heykeenan.

Twitter 70
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10 Reasons Why Channel Partnerships Fail (and What to Do About It)

SBI Growth

Channels 149
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How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

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Comment on 5 Activity Based Selling Insights We Love From Pipedrive by 20 Fun Sales Incentives for Dads to Motivate Performance

LevelEleven

[…] We’ve written about sales incentives plenty of times before, because we know that they are an effective way to motivate your sales team (along with things like recognition and Activity Based Selling). […].