To Fuel Your Marketing Engine, Fill Up on Creative
Sales and Marketing
APRIL 16, 2017
Author: Alex Withers, Chief Marketing Officer, inMotionNow To keep up with the pace of buyer expectations, sales and marketing have accelerated the go-to-market machine with automation. However, while automation is delivering ROI for most teams – 86 percent report its been somewhat or very effective – the best marketing engine in the world won’t function without creative fuel. To that effect, creative marketing is more important than ever.