Sun.Apr 16, 2017

To Fuel Your Marketing Engine, Fill Up on Creative

Sales and Marketing

Author: Alex Withers, Chief Marketing Officer, inMotionNow To keep up with the pace of buyer expectations, sales and marketing have accelerated the go-to-market machine with automation. However, while automation is delivering ROI for most teams – 86 percent report its been somewhat or very effective – the best marketing engine in the world won’t function without creative fuel. To that effect, creative marketing is more important than ever.

Are Your Market Advantages Strong Enough?

Sales Benchmark Index

Article Corporate Strategy Competitive Advantage customer experience false differentiation Price product

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Why I Won’t Participate In Anti-Phone Content

The Sales Blog

A LinkedIn message in my inbox invited me to contribute to an eBook on ways you can prospect without having to make cold calls. I declined the invitation.

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Sales Motivation Video: Let Your Personality Come Through!

The Sales Hunter

Your personality is key to building dialogue with another person. Let your personality come through! By doing this, you are giving a nudge to the other person to let their personality show as well. As you know, success in sales (and in life) has a lot to do with genuinely connecting with others.

Sales 23

Sales Training Playbook by Lessonl

A step-by-step guide for building a comprehensive training playbook for your sales team.