Education Epiphany Marketing Prospecting 
Pointclear
DECEMBER 27, 2016
Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Note that there are three groups of prospects that benefit from nurturing: 1. Marketing Pipeline. Prospects will move up and down in the funnel.
Pointclear
JUNE 2, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. These are fully qualified prospects who are not immediately interested.
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Pointclear
MAY 23, 2018
Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture. No Response.
Sales Hacker
OCTOBER 7, 2021
Every industry needs sales so the education you receive working in this role can be immense. B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales career project has ups and downs.
Nutshell
NOVEMBER 25, 2020
Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?
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