Pointclear
JUNE 2, 2016
Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. True Nurture Opportunities.
Pointclear
DECEMBER 27, 2016
Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. Advanced lead-generation programs (which include nurturing) produce an average 15% lead rate—three times higher. True Nurture Opportunities.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
MAY 23, 2018
Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture.
Babette Ten Haken
SEPTEMBER 12, 2018
Or, the biz card or professional profile on LinkedIn is full of marketing and sales spiel and lingo which appears light-hearted and almost self-deprecating, with pseudo-titles created for what they do. These labels acknowledge that the individuals earning them have completed a level of education in specific areas of professional pursuit.
Babette Ten Haken
AUGUST 14, 2017
When that epiphany happens, sales stupidity is no longer a viable, competitive, professional option. Sales and marketing professionals become more conversant and comfortable with the technical complexities and issues factoring into what they market and sell. Where are those STEM colleagues when you need them most?
Customer Centric Selling
JUNE 24, 2015
After graduating from college, IBM spent a year teaching me about computers for the SMB market, business fundamentals and selling skills. IBM taught me about hardware and software and I mistakenly thought my job was to educate buyers. They had neither the time nor inclination to be educated.
Mindtickle
MARCH 24, 2022
I had a master’s degree in education but got catapulted into the world of business through Miller Heiman, and I love it. Alice : I think that I had an epiphany. It’s more than just sales and the sales leaders, it’s more than just customer success, it’s more than just the marketing, the operations.
Expert insights. Personalized for you.
145 
Let's personalize your content