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Lead Nurturing: Triple Your Marketing Return

Pointclear

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. These are fully qualified prospects who are not immediately interested.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Note that there are three groups of prospects that benefit from nurturing: 1. Marketing Pipeline. Prospects will move up and down in the funnel.

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Get 3X B2B Marketing ROI by Nurturing Leads

Pointclear

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal. True Nurture. No Response.

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Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

Hear how Cassandra Gholston, CEO of PartnerTap, built a data sharing application that allows companies to leverage the strengths of their partners and expand their reach into new markets. She also shares how she overcame startup challenges in implementation and marketing and built a thriving revenue team.

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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

Revelations and epiphanies that seem so promising to start. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Equipping sales team with the skills they need to engage prospects with social selling. We’ve all had moments where we get great business ideas.

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Sales Tip: Understand the Value of Your Offering to Your Prospect

Customer Centric Selling

Sales Tip: Understand the Value of Your Offering to Your Prospect. “Do you understand the value of your offering to your prospect?” They had an epiphany! As a result, they modified their approach to their market. Image courtesy of MisterMong at FreeDigitalPhotos.net.