Appbuddy

NOVEMBER 22, 2021

We see hard bounces (sends to unknown users) almost triple during the lead-up to the holiday season as senders incorporate them into their lists ahead of holiday frenzy. Next, we segmented the groups with higher hard bounces vs. lower hard bounces. The higher bounce rates (>5 percent) generally lead to lower inbox placement rates.

Email Marketing 52

Email Marketing Data Everest Marketing 52

Appbuddy

APRIL 22, 2021

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.

Everest 52

Everest ROI Vendor Campaigns 52

Appbuddy

APRIL 22, 2021

Here are criteria and questions for evaluating those alternatives so you can make the best possible choice and get the most out of your email campaigns. Your email marketing campaigns are a critical channel for your business. To learn more, check out these videos of Everest to see Validity’s technology in action.

Everest 52

Everest ROI Vendor Campaigns 52

Appbuddy

NOVEMBER 12, 2020

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Quality data and an enlightened approach to email distribution often leads to better sender reputation, better deliverability , and better response to campaigns.

Everest 52

Everest Email Marketing ROI Distribution 52

Appbuddy

SEPTEMBER 24, 2020

Micro-segmentation is a relatively new concept email marketers are beginning to implement for their programs. micro-segments take complex data and demographic background to form extremely nuanced groups and improve the performance of your email programs. Beyond traditional segments such as active, loyal, unengaged, etc.,

Everest 52

Everest Segment Demographics Hubspot 52