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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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What Emails Consumers Really Want

Appbuddy

The Data and Marketing Association (DMA) has launched the 2021 edition of its acclaimed Consumer Email Tracker report. The report, sponsored by Validity, considers email marketing effectiveness through the eyes of recipients and offers invaluable insights into why email subscribers behave in sometimes unexpected ways.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Plus, we’re talking social media tactics—because let’s face it, that’s where the shoppers hang out. You’ve got products; social media has eyeballs eager for fresh content—and oh boy, do consumers love videos. Make sure your site is mobile-friendly to catch those on-the-go shoppers.

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

Using a subscriber’s location to create email content for their region. Social media integration. Micro-segmentation is a relatively new concept email marketers are beginning to implement for their programs. Creating user segments based on prior purchases or demographics.

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