Pointclear
MAY 23, 2018
Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. What types of prospects need to be nurtured?
Pointclear
DECEMBER 27, 2016
Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. Advanced lead-generation programs (which include nurturing) produce an average 15% lead rate—three times higher. Marketing Pipeline. No Response.
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Pointclear
JUNE 2, 2016
In the last blog in this series we discussed how to keep leads from being ignored and going into a black hole by using something I call the judicial branch. Today we will discuss how lead nurturing can triple the return on most marketing campaigns: Nurturing is essential for successful lead generation—both inbound and outbound.
Sales Hacker
OCTOBER 7, 2021
B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.
Nutshell
NOVEMBER 25, 2020
Basically every lead-generation strategy from events to discounts was just considered “marketing.”. The audiences and content will vary based on context, but the ultimate directive of email marketing remains the same: Send emails to your non-customer audience that will interest them enough to turn them into engaged prospects.
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