article thumbnail

Innovation Starts With “A”

Appbuddy

With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021. Equip yourself with as much detailed information as possible and craft a compelling business case.

Scale 52
article thumbnail

Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

They achieve this by providing consumers with a clear picture of why providing more information is beneficial and will lead to a better subscriber experience. If you are looking for more detailed information from a subscriber via survey, consider offering an incentive to sweeten the deal, such as the chance to win a gift card.

Everest 52
article thumbnail

Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

Appbuddy

Rate this email” functionality, customer surveys, product reviews, and competitions are all excellent ways to provide more incentives to engage. Incentivizing subscribers with the promise of a birthday present makes them more likely to provide this information. Doing so while showing a sense of humor is a huge plus. From hero to zero.

Everest 52