Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. However, Anna showed us that this success has created new challenges.

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Everest Marketing Travel Webinar Metrics 52

Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. Increased email budgets. Activity monitoring.

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Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing? Deliverability.

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Everest Policies Report Email Marketing 98

Jonathan Farrington

OCTOBER 27, 2011

Yesterday we announced the first stage of this year’s Top Sales & Marketing Awards – we opened for nominations in the fourteen categories (if you missed that post, please simply scroll down). However, it is also important to stay within an overall long term strategy and not effect change for change’s sake. Plan (and time) action.

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Appbuddy

NOVEMBER 16, 2021

One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. Prior research into Microsoft’s Spam Fighters program (more about this in the next section) may provide a clue.

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