Appbuddy
JUNE 24, 2021
During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. We asked Alex what he likes about email.
Appbuddy
FEBRUARY 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.
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Appbuddy
JUNE 2, 2021
In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. Increased email budgets. Activity monitoring.
Appbuddy
JANUARY 11, 2022
As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .
Appbuddy
JULY 27, 2021
This continual quest to “know what great looks like” drove record registrations for our latest webinar. Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Unexpected findings included performance uplifts for B2B (did working from home create more time for email engagement?)
Appbuddy
OCTOBER 7, 2021
In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with their emails. What happened on launch day?
Appbuddy
SEPTEMBER 23, 2021
Ethical marketing is a hot topic right now, especially with the introduction of Apple’s Mail Privacy Protection (MPP) functionality. MPP strengthens subscriber privacy by restricting the use of tracking pixels and IP addresses to identify factors like email opens, device utilisation, and location. Sarah Hawkes, Senior?MarTech?Program?Manager
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