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44 Important Marketing Productivity Statistics

Zoominfo

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ).

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Why Your Company Needs a CRM to Grow Better

Hubspot Sales

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? Anyone with access to the CRM can track and manage the journey of every lead and customer that interacts with your brand, website, or products.

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List of best marketing automation software for 2021

Salesmate

In fact, 75% of the companies are using marketing automation, which proves that you need to implement the best marketing automation software right away if you want to gain a competitive edge! . Marketing automation is software that enables you to put all your menial tasks on autopilot, so you can save more time and focus on high-intent leads.

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Key CRM functions and functionalities for effective sales management

Apptivo

CRM’s power cannot be underestimated, regardless of the type of business, such as a stylish boutique catering to a diverse and fashion-forward audience. In an increasingly competitive world, simply supplying fashionable items is not enough to stay ahead. Likewise, the software allows for the development of customer relationships.

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Sales Tips: How Any Industry Can Use CRM Software to Massively Increase Sales

Customer Centric Selling

CRM software is your answer. According to Zapier, “ Customer relationship management software are tools to organize your contact info and manage your relationship with current and prospective customers, clients, and other contacts. They’re address books on steroids—the modern version of old-fashioned Rolodex.”

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What is Data Enrichment and Why It Matters?

SugarCRM

Data validation and enrichment tools have become the golden standard in business settings to eliminate the far-reaching impacts poor data has on operations and processes. Such software helps enterprises eliminate redundant and irrelevant information from the collection moment. Accelerate lead nurturing efforts.

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What is Lead generation? Types of lead generation,examples and best practices

Apptivo

These high-quality leads help companies’ boost sales and increase ROI significantly. However, most of the companies will choose quantity over quality, with regard to leads. With modern marketing automation tools, marketers are able to acquire high- quality leads. SEO can help drive the traffic into the website.