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Why Measuring Success on Cost Per Lead is a Huge Mistake

Pointclear

Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It adds cost and creates inaction when sales execs discover the leads don’t meet criteria. It incorrectly emphasizes cost over ROI value. Cost-Per-Opportunity (Cost-Per-SQL).

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It adds costs when sales discovers many leads don’t meet criteria. The cost-per-lead metric accomplishes none of the above. Cost-Per-Lead. Cost-Per-Opportunity (Cost-Per-SQL).

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Sales Performance Management: Not Your Parent’s Compensation Calculator

OpenSymmetry

We have been ushered through the age of Incentive Compensation Management (ICM) being the buzzword 4 to 5 years ago into an age of where the focus is now on the performance. Compensation Plan Modeling and Forecasting can be a disjointed process with lots of iteration as excel versions pile up. About the Author.

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The 13 Least Known Sales Technologies

Velocify

This is most useful for field sales teams who need reps to connect with customers in person and need a way to automate the process so they can scale effectively as territories shift and change. Sales managers can leverage this to develop accurate forecasts with reduced pipeline risk. 6) Incentives and Commissions.

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

Cost-per-lead is not the correct metric for measuring marketing initiative success for the following reasons: It incorrectly incents volume over quality. It adds costs when sales discovers many leads don’t meet criteria. Sales Forecast Created. First, a quick word on the cost-per-lead approach: Cell B2: MQL KPIs.

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The 5 Essential To-Dos for Every Inside Sales Leader

SBI

I soaked in the information presented at the breakout sessions that covered relevant topics such as, how to lead a Gen Y team and drive results, effective on-boarding, compensation and incentive strateiges, account planning; and the art and science of online sales calls. of leads will close. Anneke Seley).

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

When we were testing different outsource sales team incentives, it was crucial to find out what motivates the person and why they might not be doing well. When selling a product, field sales will be used when the target segment is large and there are many steps in the sale process. Essential Takeaways.