Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack
Zoominfo
JULY 26, 2022
Such data is foundational for optimizing key go-to-market functions like campaign list building, segmenting, prospecting, lead routing, scoring, and territory alignment. At cybersecurity company Red Sift , sales leaders weren’t sure which companies to prospect, as their products were relevant to a wide range of business types and industries.
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