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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise?

Scale 189
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

Marketers must manage complex governance and multiple stakeholders, resulting in decreased agility. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice. How do you manage org-wide SMEs’ input and expertise?

Scale 130
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Stephen Kelly – angel investor in Artesian – announced as Chair of Tech Nation

Artesian Solutions

EMEA Chairman of Salesforce.com and Stephen Kelly the ex-CEO of Sage, Micro Focus and Chordiant and former Chief Operating Officer of the UK Government. With over 35 years leadership experience, Stephen led Sage to become the fastest-growing Top 10 cloud software provider with shareholder return of over twice that of the FTSE100.

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Why Your Professional Expiration Date is Out of Sync and What to Do

Babette Ten Haken

Because they have different KPIs (key performance indicators) governing their professional expiration date. A software engineer has a fleeting professional expiration date, lasting 2 years, if that long. She is an EOS Implementer (Entrepreneurial Operating System®) and a member of SME, ASQ, SHRM and the National Speakers Association.

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Sales enablement: what is it, and how does it work?

Close.io

Ensures tech adoption : Whether it’s your CRM software, email tools, or anything else, sales enablement ensures that reps adopt and continue to use the tools and tech purchased by the company. Integrates with other sales tools, like CRM software. Slack integration to capture SME answers and add them directly to the knowledge base.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. A people person with extensive C-Level experience in enterprise software, business development and operations. Adrienne Greenberg. Emiley Oster.

Hiring 130