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Corporate Gift Giving: Guidelines for Compliant Policies

Zoominfo

In the long-term, gift-giving can increase customer retention , improve ROI, reduce churn, and boost brand reputation. Corporate Gift Giving Best Practices Whether you’re in charge of choosing the company gift or just looking for a way to thank your team, corporate gift giving is tricky territory. What’s appropriate? Is this weird?

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Here Are the Best Books to Read Over the Holidays

Alice Heiman

Combo Prospecting by Tony Hughes. Internationally respected sales leader and widely read business blogger Tony Hughes has written an invaluable handbook for 21st-century sales professionals and entrepreneurs trying to tackle this challenge. Steps to be more effective in selling and to re-ignite your pride in the sales profession.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

The result for global enterprises like IBM, American Express, PayPal, and Quest Diagnostics is better win rates, larger deals, and higher customer retention. Prospect Intelligence. Prospect Engagement. Personalized sales prospecting videos increases engagement. Prospect Engagement. Prospect Engagement.