Solving the SDR to AE Handoff: An Actionable Guide for Sales Development Leaders
Sales Hacker
DECEMBER 5, 2017
Step 3: Identifying The “Death Zone” The “Death Zone” is called that way because the SDR can’t do anything to move the opportunity forward, and the AE, has no incentive to do so. My top SDR books 46 meetings in one month with VPs and Directors of Mid-Market companies. The problem is fixed!
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