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Three Ways a Loyalty Program Helps You Keep Customers – and Find New Ones

SugarCRM

We’re living in an exciting time for loyalty marketing. Businesses of all shapes and sizes have access to tools that can help them boost customer retention and keep customers engaged at all stages of the purchase process. But how exactly does a loyalty program do this for businesses? But first, let’s define a loyalty program.

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How to Use Your CRM to Grow Your Business

SugarCRM

The most effective way is to use a CRM tool and the stored data to better understand your customers’ needs, preferences, and buying behaviors. You can split existing customers into different groups based on demographics, browsing behavior, feedback, loyalty, and purchase behavior.

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How to Build a Brand Ambassador Program for Your Business

SugarCRM

There are even several tools you can leverage to stay on top of the chatter about your business. Reputology, Mention and Social Mention are paid brand-monitoring tools that comb the web for mentions and track your brand reputation. It strengthens the relationship and fosters incredible brand loyalty.