article thumbnail

Why would a company ever outsource anything?

Pointclear

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Hiring our team of lead generation, lead qualification and lead nurturing professionals fills Finkelstein’s bill—and it could be just the ticket for you. Plus they get support that’s hard (i.e.

article thumbnail

The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

As I read the article, it occurred to me that I would add an eleventh critical question: Do you have best-practice lead generation and lead nurturing processes in place before you implement a marketing automation solution? Before continuing, I want to mention that PointClear is a strong advocate of marketing automation solutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

article thumbnail

Should Marketing Be Compensated On Revenue?

Pointclear

This is used, he said, as a method to create qualified or sales-ready leads (as well as other marketing strategies or tactics). It is also a growing trend to use incentives for inside sales lead qualification people who work in Marketing. Is this good or bad? But what do you think?

article thumbnail

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.

article thumbnail

Status quo, you know, is Latin for 'the mess we're in.'

Pointclear

Marketing management must travel with salespeople and listen to a few dozen sales presentations. Inside sales? Survey the sales reps. 75% of the qualification questions will be the same. Travel with reps, listen and take notes. What are the qualifying questions? Listen in on the phone calls. Listen and take notes.

article thumbnail

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187