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Sales enablement ROI for the CMO

Showpad

Fortunately, the act of equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions – otherwise known as sales enablement – also positions marketing leaders for success. Assessing sales enablement ROI for marketing leaders.

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How to Make Your Sales Enablement Roar Like a Ferrari

SBI

Budgets are suddenly open to re-tooling and even organizational responsibilities are reshaped, all in support of the new product’s promise for revenue, market share and higher margins. Many Sales Enablement tools are rich with features so there may be expansion capability from within your current contract you can take advantage of.

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Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities

SBI

This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. Account retention and growth – It’s more than just building a relationship with customers.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Tracy Eiler – CMO at InsideView Technologies | Author.

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To Sell or Not to Sell: How to Know Who Not to Sell To

Growbots

HubSpot’s Marketing Agency Growth Report 2018 shows that nearly 60% of agencies say that acquiring new customers is a big focus while another 16% admit they face client retention problems. Image source: InsideView . Our tools supercharge the lead generation process and give back hours to salespeople a day.