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3 Types of Intent Data That Can Change How You Prospect Forever

Sales Hacker

Intent data can change how you prospect, manage the sales cycle, and close deals. And the right data can be the difference between success and failure. And while there are many types of intent data, let’s dig into three that you may not have thought about in the past. What is Intent Data.

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Using Intent Data to Identify Pain Points and Concerns.

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How Business Search Behavior has Shifted During the Coronavirus

Zoominfo

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Intent Data Insights from COVID-19 U.S. Glad you asked!

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Segment 246
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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Finally, in October of 2020, ZoomInfo acquired Clickagy, a leading provider of artificial intelligence-powered behavioral B2B intent data. Clickagy’s data not only fuels ZoomInfo’s intent product, but it also fuels the advertising campaigns with intent-driven audience data itself.

Data 246
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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130
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Deliver Targeted Ads to Ideal Prospects with MarketingOS

Zoominfo

Finally, in October of 2020, ZoomInfo acquired Clickagy, a leading provider of artificial intelligence-powered behavioral B2B intent data. Clickagy’s data not only fuels ZoomInfo’s intent product, but it also fuels the advertising campaigns in MarketingOS with intent-driven audience data itself.