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Good Reads for B2B Marketing - More CMO/CIO Alliance

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. So is the idea of a waterfall, a pipeline or any other metaphor that leads marketers to believe that leads flow in a linear fashion.”. The 7 Biggest Misconceptions of Successful B2B Marketing.

B2B 154
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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. Does Marketing Own the Pipeline? I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. About the Author.

Analytics 164
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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. These analytics can provide critical information on volume and velocity trending from your pipeline at each stage in the sales cycle.

Analytics 216
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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

If you don’t have a marketing automation tool, get one. Add a telemarketing element and this alone can improve the first few stages of the pipeline, until the suspect becomes a prospect ready for sales contact. You can see a list here : on the SLMA Software Review. The cost is pocket change. How to qualify them?

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” It’s a very impressive tool.” It’s going to be interesting to see what they do with this venerable tool to advance it.” And they’re putting these primarily in the hands of salespeople.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” It’s a very impressive tool.” It’s going to be interesting to see what they do with this venerable tool to advance it.” And they’re putting these primarily in the hands of salespeople.

CRM 133
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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

Pointclear

” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). Without a CRM the ability to manage large pipelines, prospects, and customers would be difficult. The tools the salesperson has are simply tools that must be picked up and used.

CRM 169