Pointclear

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that? Serving is the new selling.

Trends 180

Trends B2B Social Media Marketing 180

The Brooks Group

APRIL 23, 2014

Smart companies are looking for great salespeople even when they feel they don’t need more salespeople. It means engaging the prospect while the salesperson is receiving meaningful, valuable direction from the sales manager. Sales managers need to be recruiting constantly. Heard of ABC (Always Be Closing?). Learn More.

Hiring 40

Hiring Sales Management Smart Company Construction 40

Your Sales Management Guru

OCTOBER 13, 2015

Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts. But one area where additional improvements still can be made is the sales organization. Each week is broken down into specific training and knowledge transfer components-with homework!

Revenue 40

Revenue Hiring System Case Study 40

DiscoverOrg Sales

AUGUST 24, 2017

Bigger B2C companies have been trying break down corporate stereotypes in recent years by forming more grass-roots style messaging with personalized branding, social media, and connection to the consumer, compared to the pre-2000s. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.

B2B 186

B2B B2C Buyer Persona Social Media 186