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3 Revenue Kickoff Trends to Follow in 2024 (and 3 to Ignore)

Mereo

BUT IGNORE THIS: Revenue growth is the only measurement of success for training — that is a slippery slope. Profitability, customer acquisition cost (CAC), sales cycle length, win-rate, lifetime customer value and plenty more all contribute to revenue performance. Role-plays are essential to training and even more so for activation.

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Paul Stansik on How the Chief Reminding Officer Approach Will Elevate Your Sales Kickoff

Mereo

Sales kickoffs present an opportunity to reset and refocus the team on what matters most. Training plays a big part. Paul works closely with the sales and marketing teams within ParkerGale’s portfolio companies. To encourage behavior-change and improvement in sales teams, sales leaders can’t just train their people.

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