3 Revenue Kickoff Trends to Follow in 2024 (and 3 to Ignore)
Mereo
SEPTEMBER 7, 2023
BUT IGNORE THIS: Revenue growth is the only measurement of success for training — that is a slippery slope. Profitability, customer acquisition cost (CAC), sales cycle length, win-rate, lifetime customer value and plenty more all contribute to revenue performance. Role-plays are essential to training and even more so for activation.
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