10 Benefits of Account-Based Marketing
InsideSales.com
APRIL 22, 2020
RELATED : SKIP THE GOAT RODEO: HOW NOT TO DO ACCOUNT-BASED SALES In this article: What is Account-Based Marketing? Account-based marketing (ABM), which is also referred to as key account marketing, has a more strategic approach that concentrates sales, based on account awareness or marketing resources. Who Uses Account-Based Marketing?
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