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Who We Serve. Why it Matters.

Pointclear

I’m often asked what kind of companies PointClear serves. The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. Some of the companies we represent have worked with us for more than 15 years. unscripted ) with prospects.

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Who Are We Designing Our Marketing/Sales Strategies To Serve?

Partners in Excellence

Every day, we are pummeled with experts talking about how to make sales people more efficient. At the same time we are pummeled with increasingly specialized tools to help free up time to sell. Virtually every data point we see, the results we are getting from sales and marketing is not getting better.

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How to Prevent a Submarine from Sinking

No More Cold Calling

We all had different points of view about lead generation , and conversations often got heated. Franklin was talking about actual fires, but when we quote him, we’re usually talking about metaphorical fires. That’s what we were doing in those weekly sales leadership meetings—putting out fires. That was in 1773.

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Sales lessons from a virus

Sales 2.0

If you didn’t believe that we humans are connected before COVID-19, you should now. If we assume your product serves people and helps them prosper in the world then by aiding this transmission, you are doing a good thing. If I don’t know who you are, I don’t trust you. Urban crowds of people from above. Dunbar for good.

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The Meaning behind Courage Endurance and Mateship

Bernadette McClelland

The Meaning behind Courage, Endurance and Mateship As I donned my Akubra and draped my Aussie flag around my neck crafting a makeshift scarf, we headed off to the ANZAC Day Service at the oval of the Stanley Marketplace hosted by the AUSDenver community. At the going down of the sun and in the morning We will remember them.

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Build a prospecting team

Sales 2.0

Here’s one network idea that you can use to help you get more meetings with prospective customers: Build a team of partners that have relationships with companies that look like the companies you serve. Develop your relationships with other sales people or other small business owners that serve similar markets to you.

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Will You Humanize Your Effort for A Better Tomorrow?

Smooth Sale

Frequently, people who strictly focus on their work and goals (corporate leadership included) lose sight of the fact that they and the people they serve are humans. Humanizing your effort best serves those in your care to bring about a better tomorrow. It is a part of the legacy we leave.

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