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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. Think SEO, SEM, and marketing analytics all rolled into one. Advertising Week New York.

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AI And Sales, What We Misunderstand

Partners in Excellence

For example, for years we have had analytic and marketing automation tools to better segment, better tune, and refine our marketing and content outreach to customers. Much of it seems to be an old advertising mentality where measuring impressions is more important than understanding relevance. Of course, much of this isn’t new.

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The Ultimate List of Marketing Podcasts

Zoominfo

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

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8 Top ABM Companies To Watch

Emissary

Others specialize in certain areas like account identification, account intelligence or multi-channel advertising. Rollworks is feature-rich and continues to grow its capabilities beyond display advertising by expanding account scoring and prioritization. It currently incorporates advertising and SDR emails.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Smart Selling Tools reviews the latest sales and marketing software across multiple categories, including Inside Sales, Sales Intelligence, Sales Acceleration, Pipeline Management & Deal Flow, and Predictive Sales Analytics. Revenue acceleration solutions built on predictive analytics. Follow Nancy on Twitter @sellingtools.