Janek Performance Group

AUGUST 23, 2023

Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Simply put, prospect theory deals with the psychology of decision making. Of course, all buyers assess needs differently.

B2B 62

B2B Case Study Collateral ACT 62

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Smooth Sale

SEPTEMBER 20, 2018

Recognizing ‘Who Knows You’ In 2002 I created Commanding View, Inc. Provide case studies. Norman Vincent Peale is my original mentor, and he always told me: Do today what others won’t so tomorrow you can do what others can’t. your source for proven experts. I was asked if our experts: Are published authors.

Hiring 60

Hiring Social Media Networking Commission 60

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. We see that many buyers invite multiple vendors in to provide different business cases and perspectives, then use the best analyses as their own justification to get economic approval.

Marketing 40

Marketing Vendor ROI Survey 40

LeadFuze

AUGUST 5, 2021

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Turning prospects into customers.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98