6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
No one wants to miss a deal, and, in sales, time counts. For every stalled sale, there are a multitude of excuses. Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics.
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