Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
Brent explains decision maker confidence is the main barrier for B2B teams to close deals. So stop selling product benefits. Highlights of this Episode: [5:48] The number one thing we need to solve in B2B commerce is customers’ lack of confidence in their ability to make complex decisions on behalf of their company. [6:12]
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