Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
Brent explains decision maker confidence is the main barrier for B2B teams to close deals. By the way, the phrase I use all the time, “in working with other customers like you, one of the things we’ve found is…”. [15:17] 32:35] A faster close comes from confident customers. So stop selling product benefits.
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