Expand Selling: The Requirement to Prove Realized Value
The ROI Guy
SEPTEMBER 25, 2017
If you are in technology sales, especially with a legacy solution provider, you know the struggle. Growing Revenue with an "Expand Selling" Strategy The solution, according to the TSIA, is to not invest ever more sales and marketing budget on new customer acquisitions, but rather to focus on up-sells and cross-sells to existing customers.
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