The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. What can sales teams expect for the rest of 2006? On average, how much do IT firms spend on marketing?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. in 2006, but still much lower on the trust scale than almost all other sources.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

MAY 20, 2019

He’s also an active presence on LinkedIn teaching how to use social media to enhance your brand and assist in the buyer’s journey. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. I realize now how fortunate I was.

Scale 63

Scale Intent Data Outsourcing Services Direct Mail 63

Sales Hacker

MAY 20, 2019

He’s also an active presence on LinkedIn teaching how to use social media to enhance your brand and assist in the buyer’s journey. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success. I realize now how fortunate I was.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Todays buyers have more sources of information than ever including traditional, on-line and social media sources.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40