Klozers

JANUARY 21, 2017

Why Choose You is a common question buyers ask of sales people. Few would disagree that 2, 3, 4, or 5 compelling Competitive Advantages are core to every business and the stronger and more compelling these advantages, the easier sales become, at least with the right Demand Generation strategies. The post Why Choose You?

Demand Generation Agencies 40

Demand Generation Agencies Competition Demand Generation Demand Generation Targets 40

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. On average, IT firms invest 3.6

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 20, 2011

which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

SEPTEMBER 10, 2010

Infrastructure vs. Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40