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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Get a Demo Determining your company’s position in your market is crucial to identifying whether a demand-gen or lead-gen strategy is best for your growth goals. The good news?

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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

In 2019, millions of social media users took to their Facebook and Instagram profiles to post their 10-year challenge photos consisting of side-by-side shots of themselves in 2009 and 2019. Now, it’s time to do the 10-year challenge with your sales strategy. Invest in sales enablement. Scheduling tools.

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Welcome to The Decade of Sales

Factor 8

It’s made our inbound calls more critical and put more pressure on our sales reps and our product demos. Marketing tooled up you guys. They found ways to measure and track our customer’s journey well before they touched our sales departments. Tools & Tech. I call for custom and shorter demos!

Hiring 36
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End of Year Software Discounts: Savvy Cost Saving or Short-Sighted Business Move?

Sales Hacker

On the other hand, Chad Dyar , Director of Sales Enablement of OnDeck , recommends saving on new technology so you can splurge on upgrading your current tech stack. “ Our team is lucky enough to manage both the sales and marketing stack,” said Dyar. It happened in 2009. These are both thoughtful approaches.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Without solid content as the foundation, in-bound and out-bound campaigns don’t have the tools to break through to overloaded, skeptical and frugal buyers.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Outside of her day-to-day sales role, she is an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. She recently Co-Founded the Women in Sales Club which serves over 3,500 members. What is one a-ha moment you’ve had in your sales career? Every step of the way.

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