Remove 2011 Remove Advertising Remove Channels Remove ROI
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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

ROI 178
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Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

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IDC: Tech Marketing Budgets Up, But Lag Revenue Growth

The ROI Guy

Enough being done to prove returns and drive even more investments in 2011? Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams.

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How to make sales calls [The Ultimate Guide]

OnePageCRM

” “We sell print ads and content marketing site solutions in the $1,000 – $20,000 range, so if I can sell print advertising over the phone – you should have no problems selling yours.” Scale this across whatever channels your customers use – Linkedin, Facebook groups, Industry forums, Angellist.