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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Get a peek at what the best in class marketing leaders are planning in 2014 and why. How many actual customers?

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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. His experience includes multiple turnaround opportunities.

Hiring 303
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The Rise of the Agile Performance Review

SBI Growth

It includes a tool to customize for your own agile reviews. The Agile Performance Review is just one of a range of tools you''ll receive. Converting to Agile Performance Reviews will help you Make the Number in 2014. CRM tools now include dashboards that give instantaneous views. Content creation & demand generation.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. A modern prospecting methodology that fills the funnel with opportunities. Generates meetings with decision makers inside of your target prospects.

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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. Items to measure are below, and outlined in more detail in this tool. New opportunities. So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. Conversion rates for each.

Leads 288
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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. Items to measure are below, and outlined in more detail in this tool. New opportunities. So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. Conversion rates for each.

Leads 180
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The Ultimate Guide to Sales Strategy

Hubspot Sales

Inbound sales teams help the buyer become aware of potential problems or opportunities, discover strategies to solve the buyer’s problems, evaluate whether the salesperson can help the buyer with the problem, and then purchase the solution. Demand Generation. Successful sales strategies require the right tools.