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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Get a peek at what the best in class marketing leaders are planning in 2014 and why. How many actual customers?

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This is agile coaching; agile demand generation is no different. Author: John Staples.

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First Post 2014 – Let’s Cut The S*#T – 1

The Pipeline

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. Selling involves professionals who engage the best potential buyers based on criteria they, the seller, researched to identify the best opportunities for mutual success, their own and their buyers. Buying Vs. Selling. Tibor Shanto.

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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Great CMO’s set a strategy to make the number in 2014 and beyond. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what top companies are doing to make the number in 2014. His experience includes multiple turnaround opportunities.

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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. New opportunities. So, how will you generate more leads? Content marketing will get you to you 2014 revenue contribution goal. This has been a popular sentiment for quite some time. However, I’d like to take it a step further.

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Top 10 Priorities for the CMO Going Public

SBI Growth

We have included his insight as part of our 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Participate and learn what Doug and other forward-thinking executives are doing to make the number in 2014. Take the opportunity to learn more from Doug and your peers. 5 Key Priorities.

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The Rise of the Agile Performance Review

SBI Growth

Converting to Agile Performance Reviews will help you Make the Number in 2014. The opportunity to sell a hot product can quickly retire a full year quota. Content creation & demand generation. Sign up for the onsite session for your leadership team: How to Make Your Number in 2014: A Sales Strategy You Can Execute.