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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Systems/Processes/Tools. Sales Automation/Tools. Recruiting/Onboarding.

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How to Build Your LinkedIn Center. Social Selling 3.0

Tony Hughes

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). is about powerful mash-ups. Social Selling 3.0 SSI can be tracked and bonused as a KPI.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? What are sales and marketing leaders saying about it?

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Social media ads represented 14% of digital ad spend in 2015 according to Hootsuite , and that number is on the rise. million in 2015 to well over $35 million by 2017. Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015.

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How B2B Buyers Search for Tech Solutions

Tenfold

percent; this is followed closely by 77 percent who turn to Google search. The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 This is followed by personal networks at 15.6 Through your research, you come up with the top 3 vendors, which you then invite to present and bid.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

We’re often encouraged to hide, toughen up, and bury our emotions. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. Your sales career project has ups and downs. Women in sales often have a polarizing experience.

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