Sales and Marketing Management

JULY 19, 2018

While there could potentially be future customers in a CRM full of unqualified leads, the odds are roughly the same as finding a needle in a haystack. Many sales professionals just don’t do a good job of following up with their most valuable leads. And why is that? The solution is automation. Automation powered by AI, that is.

Sales Qualified Lead 185

Sales Qualified Lead Lead Rank Lead Scoring Leads 185

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

LeadBoxer

MARCH 28, 2021

Additionally, it involves an assessment of the industry, competitors, and other market variables. We learned in 2015 that Millennials are now considered the largest generation in the workforce, passing Boomers. So, what’s the best forward-thinking approach to increase engagement with Millennials and create more leads?

Strategy 98

Strategy Customer Demographics Analysis 98

Velocify

OCTOBER 17, 2017

If you aren’t seeing emoji use increase in your daily communication, allow me to introduce some metrics into the mix: Since 2015, there has been a 777% increase in the use of emojis by marketers. About the Author: Jaime Lee is the content marketing manager at Velocify.

Customer 75

Customer Real Estate Licensing Buying Cycle 75