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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Worry no more. Organize the team to maximize effectiveness.

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Marketing strategies from the Grateful Dead

Sales and Marketing Management

If you find Walton’s proselytizing as entertaining as we do, there’s plenty more to be had in his own 2016 memoir, “Back from the Dead: Searching for the Sound, Shining the Light and Throwing It Down.” The Grateful Dead turned the traditional business model of touring to promote album sales on its ear. Their fan base swelled.

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Meet the Spiff Team: Chapter Three

The Spiff Blog

Dave started his career in sales and marketing prior to falling in love with the balanced left/right brain usage of product management. In 2012 Ben began the quest for a bachelor’s degree and completed it in May of 2016. Returning to his roots, he moved back to California to earn his MBA at Pepperdine University. Snowboarding.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

When compared to 49% in 2016, that’s a huge percentage that indicates a growing trend. The other important goals include pipeline acceleration, lead generation, and sales and marketing alignment. . And our customer service team is always available if you have any questions or concerns. Do you want more reasons?

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[Part 3] Execute on Account-based Marketing: Value Selling to Stakeholders at Key Accounts

LeveragePoint

Good Value Propositions provide the 3 key ingredients of ABM for differentiated solutions by being helpful, specific and relevant , but the best Value Propositions for ABS are also robust to the challenges of live sales interactions with sophisticated customers. Stakeholders within an Account. Characterizing Stakeholders.