Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Invest in great content.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

PandaDoc

JULY 1, 2020

Whether you are cold calling or cold emailing in 2020, you must know these outreach channels should not feel cold. The right Customer Relationship Management (CRM) software can help you automate personalization at scale. For instance, personalization in email marketing campaigns turns cold emails into warm ones.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Connext Digital

JULY 18, 2019

Email also has a tangible impact on your business, acting as the biggest source of return on investment (ROI) according to 59% of marketers. Although there’s a such thing as a healthy unsubscribe rate , you may be missing on an opportunity to make the most out of email marketing whenever someone opts out of your email list.

Strategy 49

Strategy Segment Email Marketing Buying Cycle 49

Connext Digital

JULY 18, 2019

Email also has a tangible impact on your business, acting as the biggest source of return on investment (ROI) according to 59% of marketers. Although there’s a such thing as a healthy unsubscribe rate , you may be missing on an opportunity to make the most out of email marketing whenever someone opts out of your email list.

Strategy 40

Strategy Segment Email Marketing Buying Cycle 40

PandaDoc

JULY 1, 2020

Whether you are cold calling or cold emailing in 2020, you must know these outreach channels should not feel cold. The right Customer Relationship Management (CRM) software can help you automate personalization at scale. For instance, personalization in email marketing campaigns turns cold emails into warm ones.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media Referrals 52

LeadBoxer

JUNE 12, 2019

These are some of the most popular channels for lead generation, and there are benefits to having them as a part of your lead generation strategy. Capterra is a review directory dedicated to software, making it the perfect choice for SaaS companies. For every dollar spent on email marketing, businesses can earn $43.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71