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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. The volume of email content exported by marketers increased 18 percent between 2016 and 2017, raising the total emails to 30 billion in 2017 alone.

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5 Ways AI Can Take Your Emails to the Next Level 

Appbuddy

Now that artificial intelligence (AI) and machine learning are becoming mainstream, there are more and more opportunities for senders to improve their email programs and better engage with customers. . However, few email marketers fully understand how AI works or how the technology can improve their campaigns. . In the U.S.,

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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

The right Customer Relationship Management (CRM) software can help you automate personalization at scale. For instance, personalization in email marketing campaigns turns cold emails into warm ones. It makes an email feel individually crafted, which differs from the bulk-emails prospects are used to.

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5 Strategies to Keep Your Email List from Unsubscribing

Connext Digital

Email also has a tangible impact on your business, acting as the biggest source of return on investment (ROI) according to 59% of marketers. Although there’s a such thing as a healthy unsubscribe rate , you may be missing on an opportunity to make the most out of email marketing whenever someone opts out of your email list.

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5 Strategies to Keep Your Email List from Unsubscribing

Connext Digital

Email also has a tangible impact on your business, acting as the biggest source of return on investment (ROI) according to 59% of marketers. Although there’s a such thing as a healthy unsubscribe rate , you may be missing on an opportunity to make the most out of email marketing whenever someone opts out of your email list.

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[VIDEO] Top Qualities of High-Growth Companies: A Conversation with Henry Schuck

DiscoverOrg Sales

Get the results of our 2017 Growth Drivers Report here. It showed the concrete steps that a sales leader or a marketing leader can put in place to accelerate growth in the years to come. Get the insights from our 2017 Growth Drivers Report. Technology is key piece of our differentiation when it comes to going to market.

Company 120