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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

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Year-End Roundup: Top 10 Most Popular Blogs of 2017

DiscoverOrg Sales

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. Check out our most-read and most-shared blogs from 2017! 2017 has been the Year of the Data Breach. For sales tips, marketing tricks, and top-quality content, subscribe to our bi-weekly blog and connect with us on LinkedIn.

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6 Segmentation Strategies to Increase Your Email Marketing Conversions

Connext Digital

There’s no doubt that email marketing is still effective. A recent study even found that “44% of email recipients made at least one purchase in the last 12 months based on promotional email.” An effective email marketing strategy lets you create a unique value proposition and build rapport with your customers.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Pain point #3: Difficulty tracking digital marketing/advertising efforts. Marketing CRM solutions. New MarTech Spend.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. The volume of email content exported by marketers increased 18 percent between 2016 and 2017, raising the total emails to 30 billion in 2017 alone.

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10 Real Estate Email Templates to Use in 2017

Hubspot Sales

Start with a strong email marketing strategy. The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns. You can also ask Yelp reviewers whether you can use their testimonials in future email marketing. 9) Farming email template. So where should you begin?

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A Quick and Easy Tip To Maintain Accurate Customer Email Lists

Sales and Marketing Management

Author: Nathan Wakefield Email marketing can be a very important tool to use for your business. This can be especially relevant to small B2B online marketers who are trying to keep their customers informed about promotions and new products to maintain lasting purchasing relationships. However, this can pose a major problem.

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