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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. The reason for this is simple.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty creating a consistent, multi-channel customer experience. Difficulty tracking digital marketing/advertising efforts. Marketing CRM solutions. Pain point #1: Old and/or inaccurate data.

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Direct Mobile Dials are Fueling B2B Communication Channels

Lead411

One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. Email is still a popular tool to reach out as well. Email can include an incredible amount of information that is consumable when the recipient is ready to read it.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Invest in great content.

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October 2018 B2B Blog Post Round-Up

Zoominfo

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. billion users.

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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

Mobile Email Marketing 99% of consumers check their email every day ( source ). 94% of buyers share business content via email ( source ). In 2017, 269 billion emails were sent and received every day. Every $1 spent on email marketing averages a return of about $38 ( source ). More than 5.6

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5 Strategies to Keep Your Email List from Unsubscribing

Connext Digital

Email also has a tangible impact on your business, acting as the biggest source of return on investment (ROI) according to 59% of marketers. Although there’s a such thing as a healthy unsubscribe rate , you may be missing on an opportunity to make the most out of email marketing whenever someone opts out of your email list.