2017 Channels Email Marketing Marketing 
Zoominfo
MAY 5, 2019
In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. The reason for this is simple.
DiscoverOrg Sales
JANUARY 1, 2018
And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. What pain points keep CMOs up at night?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Hacker
OCTOBER 31, 2018
At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. Crafting and targeting emails to personas boosts click-through and conversion rates more than 10 percent and drives 18 times more revenue than broadcast-style emails.
Sales and Marketing Management
MARCH 8, 2020
Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.
Zoominfo
FEBRUARY 5, 2020
It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! 61% of emails are opened on a mobile device ( source ).
Lead411
OCTOBER 31, 2018
One way to alleviate this anxiety is to reach out via multiple channels to find the best way your prospect or customer prefers to communicate. Email is still a popular tool to reach out as well. Email can include an incredible amount of information that is consumable when the recipient is ready to read it.
Zoominfo
OCTOBER 24, 2018
This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. Let’s get into it!
Expert insights. Personalized for you.
231 
Let's personalize your content