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Sales Events to Look Forward to in 2017

SalesLoft

From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Rainmaker 2017 will provide attendees with each of these in spades. Here are the some of the sales events where you can find us in the new year: SaaStr.

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How to Marie Kondo Your Marketing Attribution Model

InsightSquared

Let’s say Jane Smith comes to a conference you’re sponsoring in 2017. If you’re a demand generation marketer like myself, you likely want to optimize for net new business (sales qualified leads, pipeline created, marketing deals won, etc). Let’s think about it for a moment. Accelerating deal cycles?

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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

in 2017 to 32.4% The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. A 2019 research study found that identifying data-driven firms were on the decline: from 37.1%

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Building an Effective Lead Management Process for High-Growth Sales

Velocify

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. Last year, our sales and marketing teams aligned on a high-growth strategy for 2017.

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Have You Heard of PRM? You Will Now – Allbound is Taking Off

Allbound

Allbound tripled Annual Recurring Revenue (ARR) in 2017, with well over 100 customers now, and we are on pace to have a record Q1 in 2018. We have processed over one billion dollars in pipeline for our customers, have over 20,000+ active users,10,000+ partners in our platform, and operate in over 20 countries.

Scale 48
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Have You Heard of PRM? You Will Now – Allbound is Taking Off

Allbound

Allbound tripled Annual Recurring Revenue (ARR) in 2017, with well over 100 customers now, and we are on pace to have a record Q1 in 2018. We have processed over one billion dollars in pipeline for our customers, have over 20,000+ active users,10,000+ partners in our platform, and operate in over 20 countries.

Scale 48
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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

You’re likely familiar with SiriusDecisions’ Demand Waterfall, a decade-old concept. In 2017, they unveiled a significant update that added “Target Demand” as the first stage of the revenue management process. Sales territories may not be set up correctly or aligned with marketing campaign targets.